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[People] At the age of 37, he was laid off. Later, he was listed on the top 400 list of the richest people in the UK, and he was deeply loved by the employees. How did the cold-door son attack it?

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History is always created by one person and a group of people, as is the history of intelligent travel. The development of intelligent travel tools to this day, and ultimately the promotion and innovation of some important people. Therefore, has set up a [personal] topic to dig deep into the characters in the history of intelligent travel, to understand the past through the deeds of the characters, and to understand the future.

What will we look like in the 21st century? See that he used 400 inventions to save 1 billion people! "I have introduced Den Carmen, the founder of Segway." After operating for a few years, Carmen sold Segway to James Hesselden. Although he only held this company for less than a year, Hesselden still has a certain position in the history of the balance car, and his life is a veritable history of the lower class. Today we will review his life.



In 1948, James William Heselden or Jimmy Heselden was born in Halton Moore, a suburb of Leeds, England. Due to his poor family, Hesselden dropped out of secondary school when he was 15 years old, and he worked as an ordinary worker and coal miner in Newcastle Estate and Lovehaus Village.

The Southem Manor is located in the southeast of Leeds and is built in the style of the Tudor-Arabinian building. It was one of the famous manors during the time of Elizabeth I. The palatial grandeur of the youth was impressed.


In 1984, the British miners’ strike broke out. One year later, the sport ended in the failure of the miners, which meant that the mines had to lay off a large number of workers in accordance with government requirements. Heselden became a member of the layoffs.



Although lost his job, his past work experience has brought him a desire for wealth and useful knowledge of coal mines. After losing his job, the 37-year-old Heseld used his severance payment to rent a small studio in the eastern part of Leeds, thinking about doing something to sell, but the result was overjoyed.

At first, Hesselden was engaged in the sandblasting business. The problems encountered during his work reminded him of the knowledge of coal mines and realized that the structure is very important for safety. So, using geology and soil science knowledge, he modified the medieval defense system - such a defense system first filled the basket with stones, then put the basket together and formed temporary barriers to prevent flooding.

Hesselden's sisters helped him fill the wire basket with a mixture of mud and seal water, and he worked hard to perfect a mesh pack for collapsible shipments. Finally, the "Concertainer" was made.

HESCO bastion, a modern snake cage made by Hesco Bastion Ltd, can be used to build temporary breakwaters for waterproofing or for military fortifications.

In the 1980s, it was originally designed to prevent erosion of dykes, and to prevent flooding and water control. Because of its solidity, it was later used by the US military and NATO as a force for building troops.

It is difficult to promote the work, but perhaps it is foreseeing the future of this product. In 1989, Heseldund set up the Esko Explosion-Proof Wall Company to produce the invention. To test its practicality, Hesselden also demonstrated the stability of a famous eroded coast in Ulrome, near Bridgetown, Yorkshire. It has also proven to be more effective against flooding than traditional sandbags.

But its greatest potential is as a means of protection for troops, vehicles and aircraft in conflict zones.

With the promotion, even the Ministry of Defense knows the “Concertainer” and recognizes it as a cheaper and faster alternative to sandbags. It was later renamed "Bastion".


Two men and a bulldozer can fill a Bastion in 20 minutes. The Bastion's defensive effect is equivalent to 10 men filling 1,500 sandbags in 7 hours.

Since the Gulf War in 1991, "Bastion" has been deployed as the standard defense equipment for the British, American and NATO forces and many diplomatic missions.

The data brought a lot of high orders to Hesseldon: NATO installed more than 38 miles of Bastion in the former Yugoslavia; the New Orleans flood control team; between 1998 and 2003 the Pentagon signed an order of 53 million pounds.

In the second year, the US military placed a bigger order. In 2006, Hesselden was awarded the Order of the British Empire to serve the defense industry and philanthropy. In this regard, he once said that his success is attributed to "the double evil of Arthur Skager and Osama bin Laden."

After the attack on the Indian Embassy in Kabul in 2008, an official said: "HESCO's defenses saved the lives of everyone in the embassy." Then the profit of this simple device soared, and Hessel was on the list of 395th in the "Sunday Times" rich list, with an estimated value of 166 million pounds. He can already consider retirement.

But entrepreneurs always have endless energy. With the profit growth of Hesco Bastion, which reached £32 billion in 2009 and raised his worth to more than £200 million, he led the British acquisition of Dean Carmen’s invention in December 2009 – Segway His other inventions include electric wheelchairs, insulin pumps and compressed air devices to allow the anti-terrorist team to land on top of tall buildings. Even if sales are not good, Helserden believes that this product will lead the way in the future.

At that time, this balance car, like "Bastion", was of international military interest and could not be bought by ordinary people. But Segway at that time might not be easy to operate. Former US President George W. Bush had suffered minor injuries during the riding process. Heselden even lost his life when he was riding.

[People] At the age of 37, he was laid off. Later, he was listed on the top 400 list of the richest people in the UK, and he was deeply loved by the employees. How did the cold-door son attack it?


Hesselden is a low-key person and uncomfortable when facing the media, so there is no personal promotion, and it is rarely used to take pictures or interviews. But his friendliness and generosity are obvious to all.

Growing up at the bottom of society, he knows the pain of the poor people. He said: "I sincerely believe that people have the moral obligation to use their wealth to help others. There are many families struggling, many young people are not growing up. Example, can't find a job."

In 1999, HESCO completed the order of the United Nations Kosovo Force in advance, and as a reward, he sent 21 employees to Benidorm, Spain for a holiday. After the death of Hesselden, his staff said that he was a friend, not a boss.

Probably because of frequent dealings with the military, Hesselden set up a "hero fund" to help injured soldiers and donated £1.5 million. His wife also donated a similar sum to the Royal Air Force at the "Help Hero" fundraising meeting.

For his hometown, Hesselden is more in his mind. He has always been in touch with friends and neighbors and is very clear about the changes in their lives.


In 2008, Hesseldon donated 10 million pounds to set up a charitable fund "Leeds Community Foundation". In 2009, he donated more than 3 million pounds. In September 2010, he donated 10 million pounds (a few days before his death). This is the whole of England 57. The largest donation received by the Foundation, the Leeds Community Foundation has also become one of the largest private equity funds in the country. The organization helps disadvantaged adolescents, disadvantaged older people, and invests in health improvement projects in the south and east of the city.

Hesselden once said, "Life is good for me," so he used a lot of wealth to give back his life in a limited life, including of course the effort to "manpower a balance car."